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Carnival Cruise Line announced today an exclusive partnership with the world-famous basketball team, the Harlem Globetrotters, serving as the groupâs official cruise line sponsor worldwide.
Combining the Harlem Globetrottersâ high-flying athleticism, theatrical stunts and comedic acts with Carnivalâs role as the family cruise leader, the two ambassadors of fun will bring a new level of excitement to more than 150 of the teamâs shows across the country.
The Harlem Globetrottersâ always entertaining exhibition games will be enhanced by Carnivalâs signature brand of fun through in-game integrations, giveaways and joint marketing efforts such as a designated Choose Fun Zone seating area with branded signage, playful dĂ©cor, special player interactions and more. This partnership will also provide Carnival with traditional marketing assets to support their charitable partnersâ initiatives.
To celebrate the partnership, Carnival is launching an exclusive âTrot the Globeâ sales event from May 21 â 23 which can be accessed at https://www.carnival.com/.
A video shot on board Carnival Horizon featuring Harlem Globetrotters stars Hammer Harrison and Dragon Taylor showcases the dynamic duoâs impressive skills as they make shots from high above Carnivalâs SkyRide aerial attraction and Lido Deck. The video can be viewed at https://youtu.be/Ke36j-QUMto.
âFor more than nine decades, weâve used basketball as a means to bring laughter, joy and fun to our fans worldwide,â said Howard Smith, Harlem Globetrotters president. âWhen we heard about the opportunity to partner with cruise industry leader Carnival, we couldnât wait to use our combined love of entertaining audiences to make our games more fun and memorable than ever.â
âThe Harlem Globetrotters are synonymous with fun, helping families create wonderful memories â and our brands align so well together,â said Scott Becher, vice president, head of partnerships for Carnival Cruise Line. âWe look forward to seeing how everyone will âChoose Funâ Globetrotters-style.â
Inductees of the Naismith Memorial Basketball Hall of Fame and known for their incredible dribbling, shooting and dunking skills as well as their crowd interaction, the Harlem Globetrotters have performed for more than 148 million fans in 124 countries since their inception in 1926. Now performing 400 shows each year, the team has become a worldwide icon and pioneer in the sports industry showcasing some of the best basketball players in the world.